What makes a good print ad?
- Clear and effective image
- Memorable – emotional, informative
- Slogan/catch phrase / tagline – entice audience, stick in head
- Persuasive language
- Clear language – to the point
- Appropriate font – typeface, sans-serif/serif
- Colour scheme – ideally 3/4
- Clear layout
- Name of product
- Website
- Brand identity – logo, name of brand/company
- Eye catching
The image is clear and effective as it is simplistic yet interesting due to the fact that it contains humour.
The add is memorable seeing as the add itself is bases using the logo colours of Ikea which makes you know straight away who the brand is.
The slogan sticks as the quote 'assemble yourself' relates to how Ikeas products are mainly products you assemble your self, as well as how 'EIKA' re arranged.
The slogan is short and bold as well as using blue and yellow which are Ikeas logo colours which makes it memorable.
The layout is clear and eye-catching as the text is placed centred in the middle to grab the readers eyes.
The Image is clear and effective due to the fact that they are using chips to display the wifi graphic feature.
It's memorable as it has humour behind it as they are using chips to display the wifi graphics.
The colour scheme is based off of two colour which are both Mc Donalds main colours.
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