Advertising

The creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV. 

A socialmediacampaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaignsdiffer from everyday social media efforts because of their increased focus, targeting and measurability.

The promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed at a specific target audience over a specific period of times. 

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may se many different forms of media to promote a message fro a set amount of time.

Examples:
Christmas adverts e.g. cocacola adverts. 

What is advertising? Advertising is a form of product promotion, when a brand promotes their product on a range of platforms.

What can be advertised? Anything can be advertised, from a product or a charity cause for example. 

Different methods of advertising -> What are the platforms?

Further research:
What are the earliest advertisements? In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.

How much do companies usually spend? The U.S. Small Business Administration counsels businesses that generate less than $5 million in revenue to spend between 7 and 8 percent of revenues for marketing. These figures are predicated on gross margins in the 10 to 12 percent range. "Marketing," however, includes development and production expenditures.

What is the process? Analyze the advertising process as a means of communicating information. Explore concept development in advertising, including technical and creative strategies. Deconstruct the key ingredients that go into an advertisement and its emotional appeal. Assess the impact of advertising messages on specific target audiences.