Campaign

Campaign

A campaign isn’t as straight as a straightforward a single advertisement 

The brand may already have a brand identity. This may comprise of a logo, colours or slogan for example which people will already associate with the brand. 

The agency will use the
brand’s identity to help the audience distinguish between their brand and a competitor who may provide similar services.

It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This over arching theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem.

An advertising campaign is a series of advertisement messages that share a single idea and theme. Advertising campaigns appear in different media across a specific time frame.