What makes a good print ad?

What makes a good print ad?

• Clear and effective image
• Memorable – emotional, informative
• Slogan/catch phrase / tagline – entice audience, stick in head
• Persuasive language
• Clear language – to the point
• Appropriate font – typeface, sans-serif/serif
• Colour scheme – ideally 3/4
• Clear layout
• Name of product
• Website
• Brand identity – logo, name of brand/company
• Eye catching

The image is clear and effective as it is simplistic yet interesting due to the fact that it contains humour. 

The add is memorable seeing as the add itself is bases using the logo colours of Ikea which makes you know straight away who the brand is.

The slogan sticks as the quote 'assemble yourself' relates to how Ikeas products are mainly products you assemble your self, as well as how 'EIKA' re arranged.

The slogan is short and bold as well as using blue and yellow which are Ikeas logo colours which makes it memorable. 

The layout is clear and eye-catching as the text is placed centred in the middle to grab the readers eyes. 

The Image is clear and effective due to the fact that they are using chips to display the wifi graphic feature.

It's memorable as it has humour behind it as they are using chips to display the wifi graphics.

The colour scheme is based off of two colour which are both Mc Donalds main colours. 

Personal attributes and etiquette

What are the person attributes that you will need when working in media production/career development in the media industry. Personal attributes are the traits or qualities that a person demonstrates when interacting with others in the work place. 

What is etiquette? 
The customary code of polite behaviour in society or among members of a particular profession or group.

Why is etiquette important when working in a media industry?
You can learn a lot from it and how to grow as a person and gain more knowledge.

Qualities:
Competitive
Hard working
Loyal
Supportive
Trustworthy 
Enthusiastic 
Helpful 
Polite 
Bubbly
Sense of humour
Extrovert
Determined 
Keep to my word 
Creative ideas
Good listener

Negative traits:
Competitive
Not patient 
No filter 
Short concentration span 
Chatter box

Campaign

Campaign

A campaign isn’t as straight as a straightforward a single advertisement 

The brand may already have a brand identity. This may comprise of a logo, colours or slogan for example which people will already associate with the brand. 

The agency will use the
brand’s identity to help the audience distinguish between their brand and a competitor who may provide similar services.

It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This over arching theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem.

An advertising campaign is a series of advertisement messages that share a single idea and theme. Advertising campaigns appear in different media across a specific time frame. 

Advertising

The creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV. 

A socialmediacampaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaignsdiffer from everyday social media efforts because of their increased focus, targeting and measurability.

The promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed at a specific target audience over a specific period of times. 

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may se many different forms of media to promote a message fro a set amount of time.

Examples:
Christmas adverts e.g. cocacola adverts. 

What is advertising? Advertising is a form of product promotion, when a brand promotes their product on a range of platforms.

What can be advertised? Anything can be advertised, from a product or a charity cause for example. 

Different methods of advertising -> What are the platforms?

Further research:
What are the earliest advertisements? In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.

How much do companies usually spend? The U.S. Small Business Administration counsels businesses that generate less than $5 million in revenue to spend between 7 and 8 percent of revenues for marketing. These figures are predicated on gross margins in the 10 to 12 percent range. "Marketing," however, includes development and production expenditures.

What is the process? Analyze the advertising process as a means of communicating information. Explore concept development in advertising, including technical and creative strategies. Deconstruct the key ingredients that go into an advertisement and its emotional appeal. Assess the impact of advertising messages on specific target audiences.